AI search visibility

Your buyer asks AI who to buy from. Three names come back.

Not ten blue links. One answer, two or three companies, a reason for each. AI Rankly shows you whether you are one of those names across ChatGPT, Gemini, Perplexity, Claude, Grok and Google’s AI answers, who is being named instead, and exactly what to change so you are on the next shortlist.

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Ten blue links gave you ten chances. An answer gives you one.

A results page was a shelf. You could be third, or seventh, and still get picked, because the buyer saw everyone. An AI answer is not a shelf. It is a recommendation, delivered with the confidence of advice, and it names a handful of companies. If you are not named, you were never in the running. There is no page two to climb.

This is why it does not feel like a traffic problem at first. Your rankings look fine. Your sessions dip a little. What actually changed is upstream: you are being left off shortlists you never knew were being drawn up, in conversations you cannot see, by a model that formed its opinion of your category from sources you have never audited.

Pipeline you never hear about is the most expensive kind. A lost deal leaves a trace in the CRM. A deal you were never shortlisted for leaves nothing at all.


Where this is going

Search is not shrinking. The click is.

It would be an easier pitch if search were collapsing, so it is worth being straight with you: it is not. Google says queries hit an all-time high last quarter. What changed is what now sits between the question and your website.By Similarweb’s count an AI answer stands in front of 43% of Google searches, up from 15% a year earlier, and Gartner puts the share of people who have noticed those answers at 82%. When an answer names two or three companies, being one of them is the whole game.

15% → 43%

Share of Google searches returning an AI Overview, in the twelve months to July 2026. Nearly a threefold rise in a year.

Similarweb, measured

1 billion

Monthly users of Google’s AI Mode a year after launch, with queries more than doubling every quarter. That is Google’s own number, not an estimate.

Google, measured

50%+

The organic traffic Gartner expects some brands to lose by 2028 as buyers move to AI-powered search. Whether you are one of the some is the question.

Gartner, forecast

Worth knowing where this is heading for commercial queries specifically, because most of the alarming numbers you will read were measured on informational searches and do not transfer. Skyscanner told the UK competition regulator that AI Overviews appeared on 25% of the transactional flights keywords it tracks in December 2025, up from around 5% four months earlier. One company, one category, on the regulatory record.That is a direction of travel, not a verdict. It happens to be pointing one way.

One more finding, and it cuts against the doom version of this story. Gartner asked consumers what AI summaries did to their buying research, and 31% said they now consider more options, against 7% who consider fewer. The answer layer is not shrinking your market. It is widening the shortlist and deciding who goes on it, which is a better problem and a solvable one.

Sources, read on 1 September 2026. AI Overview prevalence: Similarweb’s 2026 Generative AI Landscape, as reported by TechCrunch on 27 July 2026. AI Mode usage and the all-time-high query claim: Elizabeth Reid, VP of Search, on Google’s blog, 19 May 2026. The 2028 figure: Andrew Frank, Distinguished VP Analyst, Gartner Marketing Practice, writing in DecisionMarketing, 14 May 2024. Gartner’s wording is “some brands”, and we have kept it, because the versions of this statistic circulating without it are misquotes. The 82% and the consideration figures come from a Gartner survey of 377 US consumers published on 20 January 2026, which is a small sample and worth reading in full: the same survey finds most people do not treat an AI summary as the final answer. The transactional keyword figures are from Skyscanner’s submission to the UK Competition and Markets Authority, covering the 7,656 flights queries they track in the UK.


Step one

See the questions your buyers are actually asking

We build a prompt set for your category, in the words buyers use, then run every one of them daily against the live engines. Not a sample, not a monthly crawl. You see the full answer text, whether you were mentioned, and where you placed.

Most teams find their first gap in the first hour. Not because the tool is clever, but because nobody has ever put the question to the model and read what came back.

Step two

Find out who is being recommended instead of you

Every prompt is scored for you and for the rivals you name, so share of voice is comparative by default. You get a leaderboard of your category as the models see it: who is named most, who is named first, and how that is moving.

It is an uncomfortable screen the first time. It is also the most useful sales input you will get this quarter, because it tells your team exactly which competitor to prepare against, in the buyer’s own words.

Step three

Read the sources the model trusted to decide

Answers are assembled from sources, and those sources are knowable. We show you which domains are cited in your category, how often, and by which engine, split by type: your own pages, earned media, community threads, and your competitors’ content being used to answer questions about you.

This is where invisibility turns into a to-do list. A missing comparison page, a review site with your pricing two years out of date, a forum thread nobody has answered.

Step four

Then it drafts the fix and waits for your yes

Knowing you are invisible does not make you visible. The agent turns each gap into a specific change, drafts it, and puts it in front of you. Nothing ships without your approval. You review, edit, and publish to WordPress, Webflow, Contentful or Framer, or push it anywhere else over a webhook.

The loop closes because the same prompts run again tomorrow. You see what the change did rather than assuming.


What changed for them

Six months of being findable, measured against six months of not

Three customers, each with six months of baseline before they started and six months after. Figures are their own, signed off for publication.

4% → 38%

LeadExtract, B2B SaaS. Share of category answers naming them. AI-referred sessions went 432 to 4,321 a month, and they attribute 50 new customers to AI search over the period.

“We ten-xed AI traffic from a base so small we hadn’t bothered measuring it. The point wasn’t the multiple, it was finding out the models had never heard of us.”

Riya Sutton, Head of Marketing

526 → 5,600

Akusoli, e-commerce. AI-attributed sales a month. They went from absent to the default answer on four of seven engines, with cited sources up from 4 domains to 53.

“We were arguing about ad spend while the models quietly recommended three competitors. Seeing the citation gap changed what we worked on entirely.”

Alyssia Ingram, Head of Growth

45 → 84

ODIN, e-commerce. Visibility score out of 100. They were being named, but always second and always with a price the model had taken from a two-year-old article.

“We report AI visibility to the board now. Before this there was no number to put on the slide, and no way to correct a model that had our pricing wrong.”

Arran Ford, Comms Director

Attribution honesty: several assistants do not pass a referrer, so AI-referred figures are floors rather than totals. The visibility and citation numbers are measured directly. See the full method and the month-by-month series.


The four things people ask before they start

Is this just SEO with extra steps?

No, and the difference is where the decision happens. A rank tracker tells you which position a page holds on a results page. It cannot tell you whether a model named you in the answer that replaced that results page, which competitor it named instead, or which article it read to decide. Those are different questions with different fixes. Plenty of brands ranking first on Google are absent from the AI answer for the same query.

Can you prove it made us money?

Partly, and we would rather say so than overclaim. Several assistants do not pass a referrer, so AI-referred traffic is under-counted everywhere, including here. What we can show you is the visibility that precedes the visit: whether you are named, where you rank in the answer, which sources are cited, and how all of that moves week to week. Customers connect that to their own analytics and CRM. We show you the gap rather than modelling over it.

Do we need to hire for this?

No. The agent drafts the content and schema changes it recommends, and you approve or reject each one. Seats are unlimited on every plan, so the whole team can see the same numbers without a per-user bill. Most teams run this as an extra input into the content work they already do, not as a new function.

What if we wait and see?

Then you find out later what you could have found out this week. The measurable cost of waiting is not the subscription, it is that the sources shaping today’s answers are being published now, and models tend to keep citing what they already cite. Every brand in the case studies below started from a position they did not know they had.


Pricing

Cheaper than the meeting where you argue about why traffic is down

Starter is $99 a month for 100 prompts tracked daily across 3 engines. Professional is $349 for 300 across 5. Unlimited seats and unlimited brands on both, because charging per login to look at your own numbers is a tax on the thing we want you to do.

2 months free

Every plan includes unlimited team seats

Plans

Starter

Unlimited brands

Get found in AI answers.

$99/mo

billed monthly

Start Starter
Tracked prompts100
Competitors5
Team seatsUnlimited

3 engines tracked

  • ChatGPT
  • Google AI Overviews
  • Google AI Mode
3 engines: ChatGPT, Google AI Overviews & Google AI Mode
100 prompts, re-run daily on every engine
Visibility score, mention rate & rankings
5 competitors & share of voice
Citation tracking & source taxonomy
Supervised AI Rankly Agent with ready-to-apply fixes
Content Studio & GEO page auditor
White-label client reports
Standard support
Most popular

Professional

Unlimited brands

The full AEO picture.

$349/mo

billed monthly

Start Professional
Tracked prompts300
Competitors10
Team seatsUnlimited

5 engines tracked

  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
  • Google AI Mode
Everything in Starter
5 engines: ChatGPT, Perplexity, Gemini, Google AI Overviews & AI Mode
300 prompts, re-run daily on every engine
10 competitors & category benchmarks
Reputation dashboard (sentiment score & trend)
Owned media tracking: YouTube & mobile apps
AI-referred traffic (GA4 + Search Console)
Prompt discovery & keyword-volume estimates
AI Shopping tracking
REST API, CLI & Looker Studio connector
Priority support

Enterprise

Custom volume

Manage AI visibility at scale.

Custom

Priced to your volume, talk to us

Book demo
Tracked promptsCustom
CompetitorsCustom
Team seatsUnlimited

All 7 engines

  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • Claude
  • Grok
Everything in Professional
All 7 engines: adds Claude and Grok
Custom prompt and competitor volume
AI paid-ads tracking (Google today)
SSO / SAML
Compare every feature, plan by plan

Hover or tab onto any feature name to see what it does.

FeatureStarterProfessionalMost popularEnterprise
BrandsUnlimitedUnlimitedUnlimited
Tracked prompts100300Custom
Competitors510Custom
Team seatsUnlimitedUnlimitedUnlimited
AI engines35All 7

Running more brands than Professional covers?

The Enterprise plan adds custom volume, SSO and a dedicated contact.

Talk to sales

Before you start

The rest of what people ask

The baseline is same day. Your first run tells you which questions name you, which name a competitor instead, what each engine states wrongly about you and which sources it leaned on, and that first honest read is usually the most valuable thing you get in week one. Movement is slower, and we will not quote you a number nobody has measured. Engines re-crawl and re-index on their own schedule, so plan on weeks before a published fix reaches answers, and a quarter before the trend is something you can report.


Start here

Find out what AI says about you. It takes an afternoon.

Seven days, free, on the plan you are actually considering, running real engines against your own brand rather than a sample account. The prompts and competitors you set up carry over if you stay. If the answer is that you are already the name everyone gets recommended, you will know that in a day and you can cancel.