AI Rankly vs Otterly.AI
Comparing AI Rankly and Otterly.AI?
Otterly's sticker is lower and their engine count is flat at four on every plan, so the moment you need our configuration you are buying add-ons. Built out of their own published prices, matching AI Rankly Professional's five engines and 300 prompts costs $189 + $59 Gemini + $59 Google AI Mode + $198 for the extra prompts = $505 a month, against $349 here. Their headline is cheaper. Our configuration is $156 cheaper than their configuration.
- Matching our five engines and 300 prompts costs $505/mo on Otterly, against $349 here.
- Their engine count is flat at four from $29 to $489. Reaching seven costs $1,226/mo.
- They score each day as a one or a zero. We score a frequency across repeated runs.
- 5 answer engines
- 300 prompts, re-run daily
- 10 competitors tracked
- Unlimited team seats
7-day free trial. Cancel any month.
Trusted by teams tracking 100% of their AI answer share
The same brief. The question is what each plan actually includes.
Capabilities sorted by whether the mid-tier plan on each side actually includes them, or holds them back for a higher tier, an add-on or a contract.
AI RanklyProfessional · $349/mo11 of 11
included on this plan
- Five engines in the plan price
- E-E-A-T scoring
- Entity accuracy ledger
- Citation outreach pipeline
- Content drafting workspace
- Daily prompt tracking
- Unlimited team seats
- White-label client reports
- Crawler analytics
- REST API & MCP
- Looker Studio connector
Otterly.AIStandard · $189/mo6 of 11
included on this plan
- Five engines in the plan price
- E-E-A-T scoring
- Entity accuracy ledger
- Citation outreach pipeline
- Content drafting workspace
- Daily prompt tracking
- Unlimited team seats
- White-label client reports
- Crawler analytics
- REST API & MCP
- Looker Studio connector
The plan you'd actually buy, side by side
| Feature | AI RanklyProfessional · $349/mo | Otterly.AIStandard · $189/mo |
|---|---|---|
| The plan a marketing team buys | ||
| Plan compared | Professional | Standard |
| Price per month | $349 | $189 |
| Tracked prompts | 300 | 100 |
| Cost per tracked prompt | $1.16 | $1.89 |
| Cost to match this plan | $349 | $505 |
| Cost per tracked prompt, matched | $1.16 | $1.68 |
| Engines in the plan price | 5 | 4 |
| Engines on their most expensive plan | 5 | 4 |
| Team seats | Unlimited | Unlimited |
| Competitors tracked | 10 | Unlimited |
| Engines without an add-on | ||
| ChatGPT | ||
| Google AI Overviews | ||
| Perplexity | ||
| Gemini | ||
| Google AI Mode | ||
| Microsoft Copilot | ||
| How the measurement is done | ||
| Scored as a frequency across many runs | ||
| Mentions matched semantically, not by string | ||
| Questions asked in each market's own language | ||
| City-level and "near me" tracking | ||
| Turning findings into work | ||
| Agent that drafts the fixes | ||
| Content drafting workspace with versions | ||
| E-E-A-T scoring | ||
| Entity accuracy ledger | ||
| Citation outreach with stored contacts | ||
| llms.txt grading and file generators | ||
| Crawlers, data and access | ||
| Crawlability audit from robots.txt | ||
| AI crawler activity log | ||
| Crawlers verified against published IP ranges | ||
| Outbound webhooks | ||
| REST API & MCP server | ||
| Looker Studio connector | ||
Otterly.AI figures were read from their public pricing and product pages on August 31, 2026 and may have changed since, so check otterly.ai/pricing/. Rows compare each vendor's mid tier, Professional · $349/mo against Otterly.AI Standard · $189/mo, because that's the plan most teams buy; a ✕ means it is not included on the plan compared. Both prices are month-to-month. AI Rankly also bills annually at $291/mo. Our pricing is public in full.
Measure it, then actually move it
Track
Every buyer question, re-run daily
Add the questions your buyers actually ask. We run them through every engine on your plan, every day, and capture the full answer text, not just whether you were named.
Cover
Five engines on the plan you buy
ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode, all included on Professional rather than parcelled out as add-ons or held back for a contract.
Benchmark
See exactly who gets recommended instead
Share of voice against the competitors you name, per prompt and per engine, so you can tell the difference between losing everywhere and losing one question that matters.
Act
Fixes drafted, not just findings filed
The supervised agent turns each gap into reviewable work: the page edit, the schema, the citation to chase. You approve it; you don't write it from scratch, and it isn't metered in credits.
Where the two products stop
Otterly is a well-built visibility tracker and it does that job properly: daily runs, citation analysis, a GEO audit that tests 19 crawlers against your robots.txt, content briefs, and a crawler-analytics layer that classifies bot intent. At $29 to start it is the cheapest honest way into this category.
What it does not do is the half after the dashboard. There is no E-E-A-T scoring, no entity-accuracy ledger that records what is true about you and grades each engine on getting it right, no outreach pipeline with stored contacts and drafted pitches, and no content editor, their own docs say recommendations "provide guidance rather than drafting content". Scores are counted one-per-day-per-engine as a 1 or a 0, so a run either mentioned you or it didn't.
Two things they do that we don't, which matter if they are your requirements. Microsoft Copilot is on every Otterly plan and we do not track it at any tier. Their REST API, MCP server and Looker Studio connector arrive at $189, which used to be ahead of us and is now a tie.
Buy AI Rankly if you need Gemini or Google AI Mode, or more than 100 prompts, because that is the point where their add-ons overtake our flat price. Buy Otterly if four engines and a dashboard is genuinely the brief, if Microsoft Copilot matters, or if you want a REST API and Looker connector at $189, because those are theirs and not ours.
Six months, three teams, numbers they signed off
E-commerce+244%
AI-referred sessions in six months
$5,600 in sales attributed to AI search.
E-commerce+193%
AI-referred sessions in six months
$32,462 in sales attributed to AI search, from zero.
B2B SaaS+900%
AI-referred sessions in six months
50 customers acquired from AI search, from zero.
Before you decide
On the sticker, yes: Lite is $29/mo and Standard is $189/mo against $99 and $349 here, and they publish a 15% annual discount that we don't. Configured the same, no. Otterly Standard covers 100 prompts across four engines. Adding Gemini and Google AI Mode to reach our five is $59 each, and going from 100 prompts to 300 is another $198, which totals $505/mo against $349. Their engine count never rises above four on any plan, so that gap widens as you grow rather than closing.
Microsoft Copilot tracking, which they include from $29 and we don't offer at any tier. Their Claude Skill is a packaged artefact we have no equivalent for. They place no limit on competitors at any tier, where we allow ten on Professional. They track ChatGPT Ads and Shopping cards from the entry plan, which is an Enterprise line for us. And they run a 7-day free trial with 50 prompts and no card, plus a set of free public tools.
Otterly covers four on every plan (ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot) and sells Gemini, Google AI Mode and Claude as add-ons priced by tier. AI Rankly Starter covers three at $99, Professional covers five at $349, and Enterprise covers all seven.
Yes, seven days on the plan you're considering, running its real engines against your own brand rather than a demo account. The prompts and competitors you set up during the trial carry straight over if you stay.
See where you actually stand
Find out how the engines answer about your brand today. Every plan starts with a 7-day free trial, on your own brand and your own engines, not a demo account.