AI Rankly vs Semrush
Comparing AI Rankly and Semrush?
Semrush's AI Visibility Toolkit is $99/mo for 25 tracked prompts and one seat. AI Rankly Starter is the same $99 for 100 prompts and unlimited seats, four times the questions, and the whole team can log in. Semrush is a formidable SEO platform, and if you want that platform this is the wrong comparison. If what you want is AI visibility, you are paying $3.96 per tracked prompt against $0.99.
- Both entry products are $99. Ours tracks 100 prompts, theirs tracks 25.
- $0.99 per tracked prompt against $3.96, and we are cheaper per prompt at every one of their tiers.
- Unlimited seats against one. A second AI-capable seat on their mid tier is $179/mo.
- 3 answer engines
- 100 prompts, re-run daily
- 5 competitors tracked
- Unlimited team seats
7-day free trial. Cancel any month.
Trusted by teams tracking 100% of their AI answer share
The same brief. The question is what each plan actually includes.
Capabilities sorted by whether the mid-tier plan on each side actually includes them, or holds them back for a higher tier, an add-on or a contract.
AI RanklyStarter · $99/mo10 of 11
included on this plan
- Every seat on the team
- Tracking more than one brand
- White-label client reports
- An agent that drafts the fixes
- AI crawler activity logs
- Daily prompt tracking
- Crawlability checks
- Prompt research with demand data
- MCP server
- REST API
- SSO / SAML
SemrushAI Visibility Toolkit · $99/mo4 of 11
included on this plan
- Every seat on the team
- Tracking more than one brand
- White-label client reports
- An agent that drafts the fixes
- AI crawler activity logs
- Daily prompt tracking
- Crawlability checks
- Prompt research with demand data
- MCP server
- REST API
- SSO / SAML
The plan you'd actually buy, side by side
| Feature | AI RanklyStarter · $99/mo | SemrushAI Visibility Toolkit · $99/mo |
|---|---|---|
| The $99 plans, side by side | ||
| Plan compared | Starter | AI Visibility Toolkit |
| Price per month | $99 | $99 |
| Tracked prompts | 100 | 25 |
| Cost per tracked prompt | $0.99 | $3.96 |
| Team seats | Unlimited | 1 |
| Engines in prompt tracking | 3 | 3 |
| Brands or domains included | 1 | 1 |
| What it costs to grow into | ||
| Prompts at around $300/mo | 300 | 100 |
| Cost per tracked prompt at that tier | $1.16 | $2.99 |
| Answer engines at that tier | 5 | 3 |
| Team seats at that tier | Unlimited | 1 |
| Cheapest published route to 300 prompts | $349 | $459 |
| How often the data refreshes | ||
| Prompt tracking | Daily | Daily |
| Brand and sentiment reporting | Daily | Weekly |
| Turning findings into work | ||
| Agent that drafts the fixes | ||
| E-E-A-T scoring | ||
| Entity accuracy ledger | ||
| llms.txt generator | ||
| Citation outreach with stored contacts | ||
| White-label client reports | ||
| Crawlers and technical readiness | ||
| Crawlability checked against robots.txt | ||
| AI crawler activity log | ||
| Crawlers verified against published IP ranges | ||
| Where Semrush is stronger | ||
| Prompt demand database | Estimates | 317M queries |
| Locations and languages | Multiple | 68,500 / 53 |
| Free way to try it | ||
| Looker Studio connector | ||
| Full SEO platform in the same subscription | ||
Semrush figures were read from their public pricing and product pages on August 31, 2026 and may have changed since, so check www.semrush.com/pricing/ai/. Rows compare each vendor's mid tier, Starter · $99/mo against Semrush AI Visibility Toolkit · $99/mo, because that's the plan most teams buy; a ✕ means it is not included on the plan compared. Both prices are month-to-month. AI Rankly also bills annually at $291/mo. Our pricing is public in full.
Measure it, then actually move it
Track
Every buyer question, re-run daily
Add the questions your buyers actually ask. We run them through every engine on your plan, every day, and capture the full answer text, not just whether you were named.
Cover
Five engines on the plan you buy
ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode, all included on Professional rather than parcelled out as add-ons or held back for a contract.
Benchmark
See exactly who gets recommended instead
Share of voice against the competitors you name, per prompt and per engine, so you can tell the difference between losing everywhere and losing one question that matters.
Act
Fixes drafted, not just findings filed
The supervised agent turns each gap into reviewable work: the page edit, the schema, the citation to chase. You approve it; you don't write it from scratch, and it isn't metered in credits.
A whole SEO suite, priced like one
Semrush sells AI visibility three ways: a $99 standalone toolkit, a Semrush One bundle from $199 to $549, and a custom Enterprise tier. Every one of them includes exactly one seat. Adding a second person who can see AI data on Semrush One Pro+ costs $80 for the base user plus $99 for AI Visibility access: $179 a month, for the second login.
Their prompt volumes are the other half of it. The $99 toolkit tracks 25 prompts. One Starter at $199 tracks 50. Pro+ at $299 tracks 100, and Advanced at $549 tracks 200. More prompts are sold in blocks of 50 at $60/mo, and each extra domain is $99/mo. AI Rankly Starter tracks 100 prompts at $99 with the team included, and Professional tracks 300 at $349.
None of which makes Semrush a bad product. Their prompt research runs on a database of 317 million real AI queries with volume, difficulty and intent per topic, they track 68,500 locations in 53 languages, their mention detection is genuinely semantic rather than string matching, and there is a free tier plus a no-signup checker you can run three times a day. If you need rank tracking, backlinks and a site audit crawling a million pages in the same subscription, buy Semrush. This page is about the narrower job.
Buy AI Rankly if AI visibility is the job and you want the team in it. Buy Semrush if you also need rank tracking, backlinks and a site audit in the same subscription, because we do not do any of that.
Six months, three teams, numbers they signed off
E-commerce+244%
AI-referred sessions in six months
$5,600 in sales attributed to AI search.
E-commerce+193%
AI-referred sessions in six months
$32,462 in sales attributed to AI search, from zero.
B2B SaaS+900%
AI-referred sessions in six months
50 customers acquired from AI search, from zero.
Before you decide
At the same sticker price you get four times the prompts. Both entry products are $99/mo: Semrush's AI Visibility Toolkit tracks 25 prompts with one seat, AI Rankly Starter tracks 100 with unlimited seats. That is $0.99 per tracked prompt against $3.96. The pattern holds as you grow: Semrush One Pro+ is $299 for 100 prompts, and reaching 300 means four more $60 blocks, so $539 against $349 here.
Both are true of different reports. Five is their aggregate LLM coverage across the toolkit. Their prompt-tracking documentation (the report you use to follow your own questions daily) lists ChatGPT, Google AI Mode and Gemini. Perplexity appears in Brand Performance, which refreshes weekly and covers one domain. We compare prompt tracking to prompt tracking.
When you want an SEO platform and AI visibility is one part of it. Rank tracking, keyword research, backlink analysis and a site audit that crawls up to a million pages all sit in the same subscription, and their prompt research is backed by a database of 317 million real AI queries that we can't match. They also have a free tier and a no-signup checker, so you can see something before paying anyone. If AI visibility is the whole job, the per-prompt maths on this page is the argument.
Yes, seven days on the plan you're considering, running its real engines against your own brand rather than a demo account. The prompts and competitors you set up during the trial carry straight over if you stay.
See where you actually stand
Find out how the engines answer about your brand today. Every plan starts with a 7-day free trial, on your own brand and your own engines, not a demo account.