Score the credibility signals AI weighs before recommending you

Experience, Expertise, Authoritativeness and Trust: the credibility signals that decide whether a source is treated as reliable enough to recommend. The audit scores each pillar separately, because they fail in different ways. A founder-led blog can be strong on Experience and weak on Authoritativeness, while a corporate site is often the reverse. Splitting the score is what makes it actionable, since the fix for missing author credentials looks nothing like the fix for missing third-party citations.

Yes. Each weak signal comes with a concrete action rather than a grade: the pages missing author attribution, the claims that need a citation, the trust signals absent from your key templates, ordered by the credibility lift they are likely to produce. Ready-to-apply fixes ship with draft copy and valid schema.org markup you can paste, and the audit re-scores once the change is live so you can see whether it actually worked.

It is the same underlying idea applied to a different judge. Google's guidelines describe how human raters assess quality; this audit scores those credibility signals in terms of what answer engines appear to reward when choosing a source to cite. The overlap is large in practice, so the work usually helps classic search too. It is our assessment of those signals, not a score published, verified or endorsed by Google.

The audit re-scores your site as soon as the change is live, so your own score moves quickly. Visibility is the slower half: engines have to re-crawl and re-index before their answers reflect anything, and off-site signals such as citations, reviews and third-party mentions take longer still because you do not control when they are published. Expect the audit to confirm the work within days and the visibility effect over weeks.

Mostly the ones an engine can verify from the page itself: named authors with real credentials, publication and update dates, first-hand specifics rather than generic description, unambiguous product and pricing facts, and structured data that states plainly what the page is. Authoritativeness is carried largely by off-site corroboration, which is why the audit is best read next to citation tracking: on-site credibility and off-site evidence are graded as a pair rather than in isolation.

Yes. The E-E-A-T audit is on Starter, Professional and Enterprise, along with the entity accuracy check, the GEO page auditor and the crawlability audit. Audits are not what separates the tiers: engine coverage, prompt volume and the number of tracked competitors are. A small team on Starter gets the same credibility scoring as an enterprise account, measured across three engines rather than seven.