Supplemental Terms

1. The AI Rankly Agent and generated content

The agent proposes changes and drafts content. It is a supervised tool: nothing it drafts is published to your site or to a third party without your approval.

You are responsible for reviewing generated content before you publish it, including for accuracy, originality and compliance with your own regulatory obligations. Generated text may be similar to text generated for another customer working on the same topic, and we make no claim that it is unique. We do not warrant that generated content is free of third-party rights.

As between you and us, you own the content the agent drafts for you, and you may use it commercially.

2. Measurement, sampling and reporting

Visibility figures are frequency measurements taken across repeated runs, not guarantees of what any engine will return next. AI answers vary between runs, and a single day's movement on a single prompt is not a reliable signal on its own.

We retain the underlying answer text so that any figure we report can be traced back to the response that produced it. Where we cannot obtain a result for an engine on a given day, we record the gap rather than interpolating over it.

Traffic attribution is limited by what the engines pass on. Several AI assistants do not reliably pass a referrer, so AI-referred sessions are under-counted in every analytics tool, including ours. We report what is measurable and do not model the remainder.

2.1 How the models improve

Several judgements in the Service are made by models we train ourselves: whether an answer genuinely refers to your brand rather than a similarly named company, what kind of source a citation came from, and how an answer is framed. Those models get better as we observe more engine behaviour.

They are trained on aggregated and de-identified data only, as set out in section 5.1 of the Master Subscription Agreement. Two consequences worth stating in plain terms: your content is not in the training set in any identifiable form, and nothing another customer does can cause your data to appear in their results.

Because model behaviour changes as it improves, a score calculated today may differ slightly from the same score recalculated later on the same underlying answers. Where a change to scoring is material, we say so in the product rather than letting a number move without explanation.

3. Agency and multi-client use

If you use the Service to deliver services to your own clients, you may share reports and outputs with those clients, including under your own branding where white-label reporting is available on your plan.

You remain the contracting party and remain responsible for your clients' use, for having authority to submit each client's data, and for your own agreements with them. Where you act as a processor for your client, our Data Processing Agreement applies to us as sub-processor.

Brand and prompt limits apply per plan and may not be shared across separate contracting entities.

4. API, MCP server and integrations

API and MCP access, where included on your plan, is subject to published rate limits. We may change limits with notice where necessary to protect the Service.

Credentials are yours to protect. You are responsible for activity carried out with your keys. Do not embed a key in client-side code.

When you connect a third-party integration such as Google Analytics, Search Console or a CMS, you authorise us to access that account within the scope you grant, and your use of that third party remains governed by your agreement with them.

5. Beta and preview features

Features labelled beta, preview or early access are provided as-is, may change or be withdrawn, are excluded from the Service Level Agreement, and may have lower support priority. Do not rely on them for anything you cannot afford to lose.

6. Third-party answer engines

The Service queries answer engines operated by third parties. Those engines set their own terms, change their behaviour without notice, and may restrict automated access. Where an engine becomes unavailable to us, we will say so in the product rather than substituting an estimate, and we may adjust engine coverage on a plan with notice.

7. Publicity

We will not use your name or logo as a customer reference without your prior written consent. If you give consent, you may withdraw it on thirty days' notice and we will remove the reference from our website at the next reasonable opportunity.