See who AI recommends instead of you — and how often
Share of voice on unbranded prompts, plus head-to-head against any competitor.
If AI recommends a rival instead of you on the questions that matter, you lose deals you never knew existed. You need to know exactly who's being recommended, and how much of the conversation they own.
What it does
- Share of voice across unbranded, category-level prompts
- Head-to-head comparison against any competitor
- Which competitors appear on which questions, per engine
- Trend lines so you can see share shift as you act
Common ways teams use this
Before a renewal or budget review, show exactly how much share of voice you've taken from a named rival.
When entering a new market, benchmark against the incumbent before you launch.
After a competitor's PR push, check whether their share of voice actually moved.
How it works
Add competitors
List the rivals you care about — or let us suggest them.
Measure share
We compute your share of voice on every unbranded prompt.
Close the gap
Target the prompts where competitors out-rank you.
Share of voice on unbranded prompts — the questions where the buyer hasn't chosen yet and the recommendation is up for grabs.
Who it's for
Related features
AI visibility tracking
Track mention rate, visibility score and position for every buyer question across all seven engines.
Benchmarks
Anonymized cross-brand percentile and rank by category — context for your score.
Citations
A citation leaderboard plus the trusted sources you're missing that competitors aren't.
Frequently asked questions
What is share of voice?+
The portion of relevant AI answers in your category that recommend you versus competitors.
How many competitors can I track?+
It depends on your plan — Starter includes 1, Professional 3, and Agency 10.
Can I compare against more than one competitor at once?+
Yes — head-to-head comparisons support multiple competitors, so you see the full field, not just one rival.
Does this work for unbranded prompts only?+
Share of voice focuses on unbranded, category-level prompts; branded comparisons are also available.
See how AI talks about your brand
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