LeadExtract: 50 new customers from AI search in six months, from none
Published August 20, 2026 · Updated September 9, 2026
LeadExtract had product-market fit and almost no AI presence. Buyers researching lead enrichment were getting three competitor names and never theirs. Six months after they could see which sources the models trusted, AI became their fastest-growing channel.
Before and after
Each metric is shown for the month LeadExtract started on AI Rankly (May 2025) and six months later (Nov 2025). The six months before the start were flat or drifting down, which is why the change is attributed to the work below rather than to a trend already under way.
| Metric | Start (May) | Month 6 (Nov) | Change |
|---|---|---|---|
| AI-referred sessionssessions this month | 432 | 4,321 | +900% |
| Visibility scoreout of 100 | 15 | 78 | +420% |
| Share of voiceof category answers | 4% | 38% | +850% |
| Cited sourcesdomains citing you | 4 | 62 | +1450% |
| Customers from AI searchcumulative new customers | 0 | 50 | from zero |
Mention rate by engine
How often LeadExtract was named in answers to its tracked buyer prompts, per engine, at the start and at month six.
| Engine | Start | Month 6 | Change |
|---|---|---|---|
| ChatGPT | 6% | 82% | +76 pts |
| Perplexity | 11% | 91% | +80 pts |
| Gemini | 4% | 69% | +65 pts |
| Google AI Overviews | 7% | 77% | +70 pts |
| Claude | 0% | 54% | +54 pts |
| Grok | 2% | 48% | +46 pts |
“We ten-xed AI traffic from a base so small we hadn't bothered measuring it. The point wasn't the multiple, it was finding out the models had never heard of us.”
What was done, in order
Discovered they were unranked
Across 120 buyer prompts, LeadExtract appeared in four. Two of those described them as a competitor's alternative rather than a product in its own right.
Fixed the entity record
The models had no consistent description of what LeadExtract did. Correcting the entity facts across owned pages and directories was the single highest-leverage fix.
Published 11 use-case pages
One page per buyer question, structured with FAQ schema and comparison tables. Nine became the cited source within two months.
Earned 6 directory placements
Outreach limited to the domains AI Rankly showed the models already retrieved from. Six listings moved visibility more than the prior year of content had.
AI traffic, visibility, share of voice and citation figures are from LeadExtract's AI Rankly account. Sales and customer figures are reported by LeadExtract and were confirmed by Riya Suttonbefore publication. Results depend on the category, the starting position and the work done; they are one customer's outcome, not a forecast. How each metric is computed.