LeadExtract: 50 new customers from AI search in six months, from none

Published August 20, 2026 · Updated September 9, 2026

LeadExtract had product-market fit and almost no AI presence. Buyers researching lead enrichment were getting three competitor names and never theirs. Six months after they could see which sources the models trusted, AI became their fastest-growing channel.

Client contact
Riya Sutton
Head of Marketing, LeadExtract
Period measured
November 2024 to November 2025
On AI Rankly from May 2025
Headline
+900% AI-referred sessions
six months on the platform

Before and after

Each metric is shown for the month LeadExtract started on AI Rankly (May 2025) and six months later (Nov 2025). The six months before the start were flat or drifting down, which is why the change is attributed to the work below rather than to a trend already under way.

MetricStart (May)Month 6 (Nov)Change
AI-referred sessionssessions this month4324,321+900%
Visibility scoreout of 1001578+420%
Share of voiceof category answers4%38%+850%
Cited sourcesdomains citing you462+1450%
Customers from AI searchcumulative new customers050from zero

Mention rate by engine

How often LeadExtract was named in answers to its tracked buyer prompts, per engine, at the start and at month six.

EngineStartMonth 6Change
ChatGPT6%82%+76 pts
Perplexity11%91%+80 pts
Gemini4%69%+65 pts
Google AI Overviews7%77%+70 pts
Claude0%54%+54 pts
Grok2%48%+46 pts

We ten-xed AI traffic from a base so small we hadn't bothered measuring it. The point wasn't the multiple, it was finding out the models had never heard of us.

Riya Sutton, Head of Marketing, LeadExtract

What was done, in order

01

Discovered they were unranked

Across 120 buyer prompts, LeadExtract appeared in four. Two of those described them as a competitor's alternative rather than a product in its own right.

baseline
02

Fixed the entity record

The models had no consistent description of what LeadExtract did. Correcting the entity facts across owned pages and directories was the single highest-leverage fix.

+17 pts
03

Published 11 use-case pages

One page per buyer question, structured with FAQ schema and comparison tables. Nine became the cited source within two months.

+23 pts
04

Earned 6 directory placements

Outreach limited to the domains AI Rankly showed the models already retrieved from. Six listings moved visibility more than the prior year of content had.

+19 pts

AI traffic, visibility, share of voice and citation figures are from LeadExtract's AI Rankly account. Sales and customer figures are reported by LeadExtract and were confirmed by Riya Suttonbefore publication. Results depend on the category, the starting position and the work done; they are one customer's outcome, not a forecast. How each metric is computed.

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