AI RanklyODIN: $32,462 in sales from AI search in six months, from zero
Published August 20, 2026 · Updated September 9, 2026
ODIN's shoppers were asking AI assistants to compare products before ever reaching the store. They were named, but always behind a rival, and always with a caveat about price that came from a two-year-old article.
Before and after
Each metric is shown for the month ODIN started on AI Rankly (May 2025) and six months later (Nov 2025). The six months before the start were flat or drifting down, which is why the change is attributed to the work below rather than to a trend already under way.
| Metric | Start (May) | Month 6 (Nov) | Change |
|---|---|---|---|
| AI-referred sessionssessions this month | 2,430 | 7,120 | +193% |
| Visibility scoreout of 100 | 45 | 84 | +87% |
| Share of voiceof category answers | 18% | 47% | +161% |
| Cited sourcesdomains citing you | 23 | 91 | +296% |
| AI-attributed salescumulative from AI search | $0 | $32,462 | from zero |
Mention rate by engine
How often ODIN was named in answers to its tracked buyer prompts, per engine, at the start and at month six.
| Engine | Start | Month 6 | Change |
|---|---|---|---|
| ChatGPT | 61% | 94% | +33 pts |
| Perplexity | 48% | 89% | +41 pts |
| Gemini | 39% | 82% | +43 pts |
| Google AI Overviews | 44% | 86% | +42 pts |
| Claude | 22% | 71% | +49 pts |
| Grok | 18% | 63% | +45 pts |
“We report AI visibility to the board now. Before this there was no number to put on the slide, and no way to correct a model that had our pricing wrong.”
What was done, in order
Killed a stale pricing claim
Five of seven engines repeated a price point from a 2024 article. Correcting the source removed the caveat that had been pushing shoppers to a rival.
Built a 140-prompt shopper map
Prompt discovery surfaced comparison and gifting questions no keyword tool had ever shown, including nine that named a competitor directly.
Published 6 head-to-head pages
Honest comparison pages with materials tables and FAQ schema. Within a month they were the cited source on four of them.
Weekly monitoring caught a drop
Perplexity dropped them after a rival earned Reddit citations. They saw it in four days instead of at the next quarterly review.
AI traffic, visibility, share of voice and citation figures are from ODIN's AI Rankly account. Sales and customer figures are reported by ODIN and were confirmed by Arran Fordbefore publication. Results depend on the category, the starting position and the work done; they are one customer's outcome, not a forecast. How each metric is computed.